About Inversado
Inversado is a bilingual financial education site and directory operated in Harris County, Texas. The guides explain how money products, markets and rules work, what they cost and what can go wrong, with dated figures and named sources. The site earns its money from directory plans and services for financial firms, not from paid financial content or affiliate links. Inversado is not a lender, broker, registered investment adviser, tax adviser or law firm, and it publishes under its own name, without a personal byline or a named team.
What Inversado covers and where the name comes from
Inversado has two sides. For readers, it publishes guides on investing, borrowing against assets, financial markets and crypto, in English and Spanish. For financial professionals, it keeps a directory that readers can use to find a firm and get in touch.
The name comes from inversión, the Spanish word for "investment." Like its sister sites Riskado and Counselado, the "-ado" ending turns the idea into something done: an investment made with your eyes open.
The guides are national. The first series explains borrowing against Bitcoin and other assets in ten guides, and you can start with the Bitcoin borrowing series or look through all the guides.
Who runs Inversado and how it is paid
Inversado is based in Harris County, Texas. The site runs online, and the contact form is the way to reach the publisher.
Revenue comes from directory plans and from services for financial firms. A directory payment buys a listing or a labeled Sponsored placement under the published terms. It does not buy an article, a recommendation or a favorable description of a firm. Paid financial content and affiliate links are not part of Inversado today, and the advertising notice and affiliate disclosure set out the details.
How guides are sourced, dated and corrected
Guides are written from primary sources: regulators, statutes, court records and the providers' own published terms. Every rate, fee or figure carries its date and its named source, and a guide is updated when the figures change. When a guide cites a statute, rule or regulation, the citation links to its official text.
Google's guidance on people-first content asks publishers to make the who, how and why of their content clear, and it gives extra weight to trust on topics that can affect a person's financial stability. That is why ownership, funding and sourcing are stated here in specific terms rather than as general claims.
If you spot a factual error, send it through the contact form with the name of the guide, the figure or statement in question and a source if you have one. When a material error is confirmed, the guide is corrected and carries a correction note.
What a directory listing means
The directory lists five kinds of firm: financial planners, financial consultants, investment services, investment companies and stock brokers. The directory is organized by state, city and category. You can look through the financial professionals directory to identify a firm and contact it directly.
A listing is not an endorsement, and it does not show that a professional is suitable for a particular person. Paid placement does not change that. Sponsored placements are labeled, and Pro or Sponsored status is granted only after the firm's registration is checked on the SEC's Investment Adviser Public Disclosure site, FINRA BrokerCheck or the applicable state record.
Listed professionals follow their own advertising rules, such as the SEC's Investment Adviser Marketing Rule for advisers and FINRA's rules on communications with the public for broker-dealer firms. Financial firms that want to appear can read about Inversado for financial firms, see plans and pricing, claim an existing listing or add a firm.
Education, not individualized advice
Inversado explains how financial products, markets and rules work, including their costs and risks. It gives no investment, tax or legal advice, recommends no product, provider or decision, and does not act for a reader. Your own circumstances, such as income, taxes, other debts and how much price movement you can absorb, shape what fits you, and an appropriately licensed professional can address them directly.
Titles in this field are not interchangeable. An investment adviser, a broker and a financial planner are different roles, and a lender is a different role again. Asking a professional which role they hold, how they are paid and where they are registered gets you specific answers. The disclaimer has the full wording.
Questions readers ask
Is Inversado a financial adviser?
No. Inversado is an education site and a directory. Advisers and brokers register with the SEC, FINRA or a state regulator, and you can look up a firm's registration on the SEC's Investment Adviser Public Disclosure site, on FINRA BrokerCheck or with your state securities regulator.
Does paying for a listing change what the guides say?
No. Guides are written from primary sources and dated figures, and directory payments are separate from them. A payment changes how a firm appears in the directory, for example with a labeled Sponsored placement, and nothing in the guide text.
Can I read Inversado in Spanish?
Yes. The guides are published in English and in Spanish, and the Spanish pages carry the same information about who runs the site, how it is paid and how guides are sourced and corrected.
How do I report an error?
Use the contact form. Name the guide, quote the figure or sentence you question and add a source if you have one, which makes a review faster.
Where to go next
If you came to check who stands behind the guides, see how guides are sourced, dated and corrected. If you have a question about borrowing against Bitcoin or other assets, the Bitcoin borrowing series is the place to start, and the guides page lists every guide.